Jaye Albright 206-498-6261                        Mike O'Malley 732-937-5757
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A&O is proud to support the work of the HD Radio Broadcast Marketing Group in developing the HD Radio Playbook.

Things A&O Are Talking About Now...  


Jaye: Rule #7
Mike: Random Observations from a "Super" Afternoon

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meet the family
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ARE YOU A BRAND TALENT OR A BLAND TALENT?
Are you more than a 'name' on your airwaves? Mike O'Malley points out the five points of differentiation that separates bland from brand.

Dial-Global/Senior Country Programmer John Paul: (click to read) "A Dozen Ways To Be a Better Personality"

THE CREATIVE ART OF VOICE TRACKING

B-104.7, Syracuse's Amber Taylor's tips and hints to make you a voice tracking star, plus A&O forms for all air personalities, to help hone and critique your work.  Would you like to hear if Amber practices what she preaches?  CLICK to hear a couple minutes (scoped mp3) of her.

2010 Budget Planner

Sales Idea from the New York Yankees

MAKING YOUR REMOTES SIZZLE
A complete set of guidelines for your station's remote appearances.

MANAGING YOUR PROMOTIONAL CALENDAR:
Your guide to getting the right things done...on time!

TARGETING TIP:
(click to download the pdf) Jaye Albright reveals a new way to use direct marketing and your loyal listener database.

SHOW ME THE LOVE
The brand is dead, long live the Lovemark.

THE PEOPLE'S MARKETING
Introducing the bottom-up approach of having consumers, not corporations, create the advertising.

BUILDING YOUR BUZZ
Mercury Radio Research's Mark Ramsey has a step by step plan for creating BUZZ for your station at CRS-35.  Here's his handout (pdf) on how to build a buzz plan.


How Do You Keep Online Music Testing Sample Sizes Robust? (pdf) A&O music specialist Mark Patric shares his approach.  What's yours?

SERVING TWO SETS OF CUSTOMERS

A guide to mediating disputes that may arise in the quest for both ratings and revenue.
PDF FORMAT


Albright & O'Malley at Canadian Music Week #25, in Toronto:  We were delighted to be a part of the first-ever Promotional Summit.

GETTING ON THE BRAND WAGON
Jaye Albright's Radio and Records article
"A successful brand takes years to build but can be lost very quickly."

THEN, AFTER THE BOOK, use these techniques to do a thorough review of what happened and why.

There's ALWAYS 'the next book' just around the corner.  Are you ready?  Be certain by using our complete PRE-BOOK CHECKLIST (pdf)

A&O believes in powerful prep tools like Interprep and Radio-Online.  'The best content wins;' so we subscribe to them as value-added for all of our client air personalities!

LATEST UPDATES:

Albright & O'Malley Pre-CRS 2010Client Seminar Presentations:

The Media Audit's Country Qualitative update    

A&O's national country perceptual study overview and take-aways

A&O Country Roadmap 2010: 21.3% Of Country Listener Homes Have Only Cell Phones


"Looking For An Upswing." Radio Ink's Deborah Parenti asked Jaye Albright and Michael O'Malley to dialog on the state of business in 2010

A&O is proud to be a member of "The McVay Media Advisors' Alliance." That gives A&O clients access to even more resources. And, what do you get out of it?  How about a quick look at the latest McVay Media Monthly Memo?  New! Click to read read (pdf) Mike McVay's advice not only to Hispanic and Black radio, but to all of us as ARB struggles to get samples "right."

WATCH: Video of Michael O'Malley's presentation "How To Conduct Your Own Protramming Audit."

True Talent Development (click for the pdf of   A&O's Conclave handout).

IT'S ALL BRIGHT ABOUT COUNTRY
Read Mike Kinosian's interview with Jaye Albright from Inside Radio.

Mike O'Malley 9 Desmet Avenue, Milltown, NJ 08850 Jaye Albright 7699 Fletcher Bay Rd NE, Bainbridge Island, WA 98110