Jaye Albright makes a case for still using snail mail for your rating period marketing.
ARE YOU A BRAND TALENT OR A BLAND TALENT?
Are you more than a 'name' on your airwaves? Mike O'Malley points out the five points of differentiation that separates bland from brand.
Dial-Global/Senior Country Programmer John Paul: (click to read) "A Dozen Ways To Be a Better Personality"
THE CREATIVE ART OF VOICE TRACKING
B-104.7, Syracuse's Amber Taylor's tips and hints to make you a voice tracking star, plus A&O forms for all air personalities, to help hone and critique your work. Would you like to hear if Amber practices what she preaches? CLICK to hear a couple minutes (scoped mp3) of her.
A&O believes in powerful prep tools like Radio-Online, amplified by and customized by our own staff "morning producer," Dan Van. 'The best content wins;' so we provide them daily as value-added for all of our client air personalities! |
Sales Idea from the New York Yankees
MAKING YOUR REMOTES SIZZLE
A complete set of guidelines for your station's remote appearances.
MANAGING
YOUR PROMOTIONAL CALENDAR:
Your guide to getting the right things
done...on time!
TARGETING
TIP:
(click
to download the pdf) Jaye Albright
reveals a new way to use direct marketing and
your loyal listener database.
SHOW
ME THE LOVE
The brand is dead, long live the Lovemark.
THE
PEOPLE'S MARKETING
Introducing the bottom-up approach of having consumers,
not corporations, create the advertising.
BUILDING
YOUR BUZZ
Researcher Mark Ramsey has a step by step plan for creating BUZZ
for your station at CRS-35. Here's
his handout (pdf) on how to build
a buzz plan.
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A key to improving your on-air performance is being able to listen to your own work with objectivity. Here's a technique to help, including example air checks from a New York City morning show.
How Do You Keep Online Music Testing Sample Sizes Robust? (pdf) A&O music specialist Mark Patric shares his approach. What's yours?
SERVING TWO SETS OF CUSTOMERS
A guide to mediating disputes that may arise in the quest for both ratings and revenue.
PDF FORMAT
Albright & O'Malley at Canadian Music Week
#25, in Toronto: We
were delighted to be a part of the first-ever
Promotional Summit.
GETTING ON THE BRAND WAGON
Jaye Albright's Radio and Records article
"A successful brand takes years to build but can be lost very quickly."
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