Jaye Albright makes a case for still using snail mail for your rating period marketing.
ARE YOU A BRAND TALENT OR A BLAND TALENT?
Are you more than a 'name' on your airwaves? Mike O'Malley points out the five points of differentiation that separates bland from brand.
Dial-Global/Senior Country Programmer John Paul: (click to read) "A Dozen Ways To Be a Better Personality"
THE CREATIVE ART OF VOICE TRACKING
B-104.7, Syracuse's Amber Taylor's tips and hints to make you a voice tracking star, plus A&O forms for all air personalities, to help hone and critique your work. Would you like to hear if Amber practices what she preaches? CLICK to hear a couple minutes (scoped mp3) of her.
A&O believes in powerful prep tools like Radio-Online, amplified by and customized by our own staff "morning producer," Dan Van. 'The best content wins;' so we provide them daily as value-added for all of our client air personalities!
WATCH: Video of Michael O'Malley's presentation "How To Conduct Your Own Protramming Audit."
True Talent Development (click for the pdf of A&O's Conclave handout). |
Sales Idea from the New York Yankees
MAKING YOUR REMOTES SIZZLE
A complete set of guidelines for your station's remote appearances.
MANAGING
YOUR PROMOTIONAL CALENDAR:
Your guide to getting the right things
done...on time!
TARGETING
TIP:
(click
to download the pdf) Jaye Albright
reveals a new way to use direct marketing and
your loyal listener database.
SHOW
ME THE LOVE
The brand is dead, long live the Lovemark.
THE
PEOPLE'S MARKETING
Introducing the bottom-up approach of having consumers,
not corporations, create the advertising.
BUILDING
YOUR BUZZ
Researcher Mark Ramsey has a step by step plan for creating BUZZ
for your station at CRS-35. Here's
his handout (pdf) on how to build
a buzz plan.
Whether your “book” is good or bad, it’s always the best strategy to be the one your local buying community, let alone national and regional buyers, know that they can count on for trustworthy analysis and perspective as ratings come out. Canada’s largest radio company’s research arm, Astral RadioPlus, shows that they understand this as they have been presenting monthly live webinars on PPM data results. Jaye Albright says that it's a good lesson in interpreting your own ratings.
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A key to improving your on-air performance is being able to listen to your own work with objectivity. Here's a technique to help, including example air checks from a New York City morning show.
How Do You Keep Online Music Testing Sample Sizes Robust? (pdf) A&O music specialist Mark Patric shares his approach. What's yours?
SERVING TWO SETS OF CUSTOMERS
A guide to mediating disputes that may arise in the quest for both ratings and revenue.
PDF FORMAT
Albright & O'Malley at Canadian Music Week
#25, in Toronto: We
were delighted to be a part of the first-ever
Promotional Summit.
GETTING ON THE BRAND WAGON
Jaye Albright's Radio and Records article
"A successful brand takes years to build but can be lost very quickly."
There's ALWAYS 'the next book' just around the corner. Are you ready? Be certain by using our complete PRE-BOOK CHECKLIST (pdf)
THEN, AFTER THE BOOK, use these techniques to do a thorough review of what happened and why.
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