ARE YOU A BRAND TALENT OR A BLAND TALENT?
Are you more than a 'name' on your airwaves? Mike O'Malley points out the five points of differentiation that separates bland from brand.
Dial-Global/Senior Country Programmer John Paul: (click to read) "A Dozen Ways To Be a Better Personality"
THE CREATIVE ART OF VOICE TRACKING
B-104.7, Syracuse's Amber Taylor's tips and hints to make you a voice tracking star, plus A&O forms for all air personalities, to help hone and critique your work. Would you like to hear if Amber practices what she preaches? CLICK to hear a couple minutes (scoped mp3) of her. |
2010 Budget Planner
Sales Idea from the New York Yankees
MAKING YOUR REMOTES SIZZLE
A complete set of guidelines for your station's remote appearances.
MANAGING
YOUR PROMOTIONAL CALENDAR:
Your guide to getting the right things
done...on time!
TARGETING
TIP:
(click
to download the pdf) Jaye Albright
reveals a new way to use direct marketing and
your loyal listener database.
SHOW
ME THE LOVE
The brand is dead, long live the Lovemark.
THE
PEOPLE'S MARKETING
Introducing the bottom-up approach of having consumers,
not corporations, create the advertising.
BUILDING
YOUR BUZZ
Mercury Radio Research's Mark Ramsey
has a step by step plan for creating BUZZ
for your station at CRS-35. Here's
his handout (pdf) on how to build
a buzz plan.
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How Do You Keep Online Music Testing Sample Sizes Robust? (pdf) A&O music specialist Mark Patric shares his approach. What's yours?
SERVING TWO SETS OF CUSTOMERS
A guide to mediating disputes that may arise in the quest for both ratings and revenue.
PDF FORMAT
Albright & O'Malley at Canadian Music Week
#25, in Toronto: We
were delighted to be a part of the first-ever
Promotional Summit.
GETTING ON THE BRAND WAGON
Jaye Albright's Radio and Records article
"A successful brand takes years to build but can be lost very quickly."
THEN, AFTER THE BOOK,
use these techniques
to do a thorough review of what happened
and why.
There's ALWAYS 'the next book' just around the corner. Are you ready? Be certain by using our complete PRE-BOOK CHECKLIST (pdf)
A&O believes in powerful prep tools like Interprep and Radio-Online. 'The best content wins;' so we subscribe to them as value-added for all of our client air personalities! |
