Jaye Albright 206-498-6261    Mike O'Malley 732-937-5757    Becky Brenner 206-595-7086
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A&O is proud to support the work of the HD Radio Broadcast Marketing Group in developing the HD Radio Playbook.

A&O&B Blogs:

Mike:    A&O&B Poll: We're Open To More Country From Taylor

Jaye:    “Selling Low-commercial Load Station Time Is Easy”
Becky:  Your "To Do" List Strategy

The Latest Music NewsToday's Country Online and if you love Nashville gossip you must bookmark Taste Of Country too!


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aob icon small (click for client only ppt) AOB-Roadmap Study 2014



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Country Aircheck turned to A&O's Becky Brenner for her expertise on programming for both PPM and diary-rated markets.


Becky's checklist (click for the pdf) - no matter what kind of ratings impact your station.  Contact Becky Brenner at (206) 595-7086.

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Jaye Albright makes a case for still using snail mail for your rating period marketing.

Sales Idea from the New York Yankees


SERVING TWO SETS OF CUSTOMERS

A guide to mediating disputes that may arise in the quest for both ratings and revenue.
PDF FORMAT


How Do You Keep Online Music Testing Sample Sizes Robust? (pdf) A&O music specialist Mark Patric shares his approach.  What's yours?

LATEST UPDATES:

A&O&B partners with Jacobs Media to bring social expert Lori Lewis to our clients!

Billboard's Tom Roland gets very personal with Jaye in these "Questions" (pdf)

AOB to Inside Radio: country's 18-34 focus is costing the format 35-44 shares and needs careful targeting now while we're still #1 in that demo
 (client only pdf)

Mike O'Malley tells Billboard Top 40 Monday about country 18-34 female media behaviors. (pdf)

Once You Learn The ABC's Of "Y," Here Comes "Z"

Thanks to Country Aircheck for being on hand for A&O&B's annual client event at CRS/Nashville and for taking such copious notes.  Click for an overview of them


Radio Ink:  Jaye Albright on what to do when a cool stunt turns into a PR nightmare for your station

Billboard:  Six questions with Becky Brenner (pdf)

Radio Ink: PD advice from Michael O'Malley and four other great consultants (click for pdf)


Becky Brenner's recommendation-filled report Country's Digital Report Card (client only logins required)

Jaye Albright: "we now have an entirely new generation of superstars compared to just three or four years ago." Click to read A&O's portion (pdf) of Radio Ink's Special Report on 'Music Radio In A PPM World."


TARGETING TIP:
(click to download the pdf)
A new way to use direct marketing and your loyal listener database.

ARE YOU A BRAND TALENT OR A BLAND TALENT?
Are you more than a 'name' on your airwaves? Mike O'Malley points out the five points of differentiation that separates bland from brand.

MAKING YOUR REMOTES SIZZLE
A complete set of guidelines for your station's remote appearances.

MANAGING YOUR PROMOTIONAL CALENDAR:
Your guide to getting the right things done...on time!



Mike O'Malley 9 Desmet Avenue, Milltown, NJ 08850 Jaye Albright 7699 Fletcher Bay Rd NE, Bainbridge Island, WA 98110