fresh ideas! Full Telephone access with no long
distance charges billed back.
market visits with written evaluation of your
station and the competition including brand, talent,
music, imaging, opportunities and more, plus action
fixed-time appointment with your Programming Staff.
music research and rotation recommendations.
and liner writing.
promotion newsletter for sales and programming.
show prep - two sources.
research at cost including perceptual studies,
auditorium tests, focus groups, diary reviews.
music scheduling software advice.
access to Becky, Mike and Jaye's best thinking using
and a half day in-market visit includes:
complete evaluation of the competitive environment
Strengths and weaknesses
Branding, positioning, imaging, marketing
Morning show comparisons
Programming staff evaluation and more
with strategy session and creation of an action
Mike's years of experience in station Quantitative
and Qualitative Research and Diary Research. He
regularly conducts Music Tests, Perceptual Studies,
Focus Groups and Diary Reviews. His background
includes serving as National Research Director
for a major chain in the mid-80s. He also holds
a graduate degree in MassCom with an emphasis
on statistical research.
of the most desired benefits Full Service clients
receive are available for unrated markets and
a special price.
Call for information.
Hits & Classics
or live - the unique country gold format that
comes complete with jingles, library, slogan-marked
logos and art work and more.