Full
Service
Unlimited
fresh ideas! Full Telephone access with no long
distance charges billed back.
Quarterly
market visits with written evaluation of your
station and the competition including brand, talent,
music, imaging, opportunities and more, plus action
plan.
Weekly
fixed-time appointment with your Programming Staff.
Weekly
music research and rotation recommendations.
Regular
air-check evaluations.
Quarterly
gold research.
Imaging
and liner writing.
Monthly
promotion newsletter for sales and programming.
Daily
show prep - two sources.
In-house
research at cost including perceptual studies,
auditorium tests, focus groups, diary reviews.
Expert
music scheduling software advice.
24/7
access to Mike and Jaye's best thinking using
our Clients
Only materials.
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Market
Monitor
Two
and a half day in-market visit includes:
A
complete evaluation of the competitive environment
Strengths and weaknesses
Best opportunities
Branding, positioning, imaging, marketing
Morning show comparisons
Programming staff evaluation and more
Concludes
with strategy session and creation of an action
plan.
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Research
Tap
Mike's years of experience in station Quantitative
and Qualitative Research and Diary Research. He
regularly conducts Music Tests, Perceptual Studies,
Focus Groups and Diary Reviews. His background
includes serving as National Research Director
for a major chain in the mid-80s. He also holds
a graduate degree in MassCom with an emphasis
on statistical research.
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E-Consulting
Some
of the most desired benefits Full Service clients
receive are available for unrated markets and
a special price.
Call for information.
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Country
Hits & Classics
Turn-key
or live - the unique country gold format that
comes complete with jingles, library, slogan-marked
logos and art work and more.
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