What's
New:
A&O Programming E-Book
(click to download the 2008 Updated All Inclusive Edition): Jaye and Mike relish explaining our philosophies and training your team. So, this document has not been created to replace personal contact. However, A&O strategies and tactics today have been formed thanks to the influence and guidence of many clients, former employers and others we greatly admire. This 163 page resource contains forms, formulas, tactics, memos, articles encompassing three decades of broadcast experience. It is a pdf that is almost 50 mb in size and has been put in this form for A&O client use as a training tool and idea resource. You may want to print the entire pdf out to save on your shelf, but our advice is to consider the enviroment and read it on your computer or PDA, printing out only pages or sections as needed.
What Women Want
How to maintain that right audience balance...
Roadmap 2008
How satisfied are your listeners with the current state of country radio?
Chesney Goes To Houston; Listeners Go To Kenny
PPM findings from two hours on a Monday.
Five Formulae For Success
We don't believe in "formula radio," but we do believe in some radio formulae that will help you achieve optimum ratings. PDF
Experimental
Marketing
Ideas to increase
listener loyalty and commitment.
Ageless
Marketing For An Ageless Format
Some explanations
as to why Country Radio audience shares, as well
as Nashville's retail music share, are growing
again.
It's All Bright About Country
Read Mike Kinosian's interview with Jaye Albright from Inside Radio.
Serving
Our Two Sets Of Customers
When
conflicts between sales and programming occur, the most
vexing of them happen because each department is convinced
that they are doing the right thing... for IT'S particular
"customer." Here's a guide to mediating those
disputes .. which are quite often just a natural part
of the process of assuring long term radio success in
ratings & revenue.
What's
New At Arbitron - And How You Can Be Ready For The Changes
Jaye Albright
attended the 2003 Consultant's Fly-In at Arbitron HQ
and gives a full report to clients on what changes are
in store and how to prepare for them now. This
is still very relevant info.
Resolving
To Be A Better Programmer
Mike O'Malley's 40 New Year Resolutions
for PDs and OMs. (PDF format)
THE
PERFECT MORNING SHOW
allaboutcountry.com's Bill Hennes asked Jaye Albright
for some tips on morning show content preparation.
She was prepared with some excellent examples from a
client station...
42
YEARS ON TOP
Six
principles behind the success of one of America's greatest
air talents.
HARRY
POTTER & THE MAGIC WORLD OF RADIO
Mike
O'Malley asks, "If Harry were in radio, how much
of us would we see in him?"
Other
Articles You May Have Missed
"180
Ideas in 90 Minutes"
This is always rated one of the hottest sessions at CRS,
and this year's was no exception. 26 pages of ideas you can put
on the air now.. single spaced...(in fact, actually) MORE than 180! You
will want to right click and 'save as' to download THIS Word doc.
RateTheMusic.com
asked 1,788 25-54 country fans as well as radio
and music industry execs about their tastes
in music to see how much the pros were able
to predict what their consumers thought to
see how closely the Country Music Industry
correlated with its customers. The data was
used to facilitate a panel discussion at CRS
34.
See
the complete survey results.
"Ten
Mistakes Even The Best PD's Make"
by Jaye Albright and Michael O'Malley
click
to download the microsoft word document
Targeting
Cohorts
Get the values between the songs wrong...and it doesn't matter if everything
else is right!
click
to download the microsoft word document
SMALL
MARKET SUCCESS BENCHMARKS
The
most successful small market stations lead their competition
with huge cume and average a 19 share, maintaining that
powerful share of audience all day long.
How do your station's stats compare to winning small
market station benchmarks? Click here
to see the entire Power Point presentation of Arbitron's
John Snyder.
Morning
Show Tips from our friends...
AM Show Hints
Faith,
Chicks, Leanne. Jaye's Thoughts On Crossovers...
Crossover Success?
Mike
wonders if you're attracting and holding your audience. How's Your Station's "Benefits
Department?"
Jaye's
CRS Endorsement
EVERYTHING I KNOW I LEARNED AT CRS
Jaye
on E-Marketing
Has Radio's One To One Future Arrived?
Mike's
Do It Yourself
Programming Audit
ARB People Meter:
Everything You Need To Know And More (2002 report,
but still timely info)
Remotes:
Make Some Friends AND Some Money
Theme Weekends: Have Fun, Make MoneY
Afternoon Email Update Sample
THE POWER OF POSITIVE
THINKING IN BUSINESS |
