entire monthful of events and special days for
& O'Malley & Brenner's "LIGHTBULB" contains HUNDREDS of
GREAT ideas for Sales And Programming.
Promotional Ideas - 30+ pages designed to inspire you every month!
Annual Budget Planner
guidelines for developing a plan of action and
budget. Includes resources and ideas for every
month of the year!
A&O&B Budget Planner (docx)
borrowed this idea from Z-100,
New York Creative Services Director Dave
Foxx, who encourages you to save this Excel
file on your network (with IT's OK of course)
where everybody can open it, look at it and edit
If everyone starts using it for anything
they are planning, everyone always knows what's
Start by scheduling a meeting
once a quarter to brainstorm promotion ideas together
while somebody scribes into The Master Plan.
Have a key exec meeting once a week to talk about
everything that's coming up over the few weeks.