CCMA:
Here For the Party - Canadian Country Consumer
Analysis
Download the files from Mike and Jaye's presentation:
Here
For The Party Presentation
CCMA-RTM
New Artists
CCMA
Song Report 04
CCMA-RTM
Survey Results
Canada
Country Spring 04
Couldn't make it to Nashville for the Country
Radio Seminar? Got there but didn't get to all the key
panels?
From Our Pre-CRS Seminar:
Country
Perceptual 2003
View the Power Point presentation
of Bullseye
Research/Nashville's John Hart to
the Albright & O'Malley client seminar. Who's
listening? Where? When? How do they like
the songs we play? Are they satisfied with what
they are hearing?
Country
Radio Listeners - February 2003
See the presentation made by Rhody Bosley
to the Albright & O'Malley Feb 2003 Client Seminar
analyzing the Country Radio listener
using PD PROFILEŽ (92,221 country radio listener diaries)
and The Media Audit (9,251 country radio listener interviews).
(40 pages/297k) To see more of The Research Director's
great work, click
here.
Managing
Your Brand Off-Air
(right click above to download presentation
program file. Save file to your hard drive and simply
click to start program. Approx 4mb)
Michael Halloran
Halloran:etcetera Advertising Ltd.
Here
are the highlights from all three days of CRS 34.
"Virtual
CRS-1"
"Virtual CRS-2"
"Virtual CRS-3"
Albright & O'Malley Client Conference Call Notes
INSIGHTS and INFO from hot CRS sessions that haven't
been covered anywhere else
"Country
music needs to keep being what it is, confidently and
assertively, while broadening its performer demographics
and targeting Millennials by aiming where they’re
going, not where Gen X has been."
-- Generational historian William Strauss, author of
nine books, including "The 4th Turning" and
"Millenials Rising" from his very optimistic
presentation on the future of country music among young
people at CRS-34. See
his entire presentation. (another
4 megabyte file, but worth the download time)
"Super Bowl Dreams For Country Music:
Winning Over Today's Younger Generation"
This national survey
of Country Music from the viewpoint of the younger generation
was presented at the 34rd Annual Country Radio Seminar.
Some of the questions the study addressed include, "Why
are a number of 15 to 29 year-olds resistant to listening
to Country Music?", "How can the Country Music
industry battle the dominance of Hip-Hop and R&B
among these younger listeners?", and "What
marketing strategies can be developed to win them over?".
download
Larry Rosin's Edison Research graphs pdf
RateTheMusic.com asked 1,788 25-54 country fans as well
as radio and music industry execs about their tastes
in music to see how much
the pros were able to predict what their consumers thought
to see how closely the Country Music Industry correlated
with its customers. The data was used to facilitate
a panel discussion at CRS 34. See
the complete survey results.
Jaye
and Mike's Billboard Monitor 2003 Convention Presentation
Top 10 Mistakes PDs
Make
(right click above to download Power Point Show
File)
Jaye's NAB Presentation
Millenials
Rising
(Power Point Show File)
CRS
Rockies Presentation
Current
State of Country Focus Group Finding
(PDF File)
What Women Want
Mike's Analysis of the new Arbitron/Joint Communications
study of country female diarykeepers.
Download
the country study (PDF File)
Download
the full study (PDF File)
NAB
Presentation Material
How
did the effects of 9/11 Effect Music Formats
(PDF File)
Bullseye Marketing/Research Inc.
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