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The Country Format Overview at ARB Programming Fly-In
A&O is so proud of Michael O'Malley, who presented the country
format overview as a part of the ARB programming fly-in a few years ago,
Baltimore.
First, a bit of background:
OK, now you're up to date and ready to see Mike's video presentation:
Click to watch Mike's Video Presentation (no password necessary!)...
"Country
music needs to keep being what it is, confidently and
assertively, while broadening its performer demographics
and targeting Millennials by aiming where they’re
going, not where Gen X has been."
-- Generational historian the late William Strauss, author of
nine books, including "The 4th Turning" and
"Millenials Rising" from his very optimistic
presentation on the future of country music among young
people at CRS-34. See
his entire presentation. (another
4 megabyte file, but worth the download time)
Jaye's NAB Presentation
Millenials
Rising
(Power Point Show File)
What Women Want
Mike's Analysis of the new Arbitron/Joint Communications
study of country female diarykeepers.
Download
the country study(PDF File)
Download
the full study(PDF File)
BUILDING
YOUR BUZZ
Researcher Mark Ramsey has a step by step plan for creating BUZZ
for your station at CRS-35. Here's
his handout (pdf) on how to build
a buzz plan.
Whether
your “book” is good or bad, it’s always the best strategy to be the one
your local buying community, let alone national and regional buyers,
know that they can count on for trustworthy analysis and perspective as
ratings come out. Canada’s largest radio company’s research arm, Astral RadioPlus, shows that they understand this as they have been presenting monthly live webinars on PPM data results. Jaye Albright says that it's a good lesson in interpreting your own ratings.
SHOW ME THE LOVE
The brand is dead, long live the Lovemark.
THE PEOPLE'S MARKETING
Introducing the bottom-up approach of having consumers, not corporations, create the advertising. |
